I was recently in conversation where someone mentioned a new store called Lovesick. Now I am not going to mention names or even say where this conversation happened, but I do want to share the conversation because I think its relevant to what some points I wanted to make in addition to sharing the clothing they offer. So here is how the conversation went. (Please note that one store name has been removed from the conversation and replaced with **** and another store is replaced with ####. Those store names are not relevant to the conversation only that they are stores.)
Her: I was in the mall today and came across this new store called Lovesick. At first glance, I thought the clothes were super cute and then I realized it’s a plus size store!?!? I got these amazing dark wash, distressed, high-waist skinny jeans that fit amazingly! And the prices there were decent…some stuff was a little expensive. Anyway, upon paying for everything, the girl was telling me that they’re a brand new store under Torrid, but geared more towards a younger age-group (hence I found super cute stuff there and I never really shop at torrid). That said, they use the same sizing system and have the same type of promos etc… apparently they’re opening more around the country but they have an online store too!
Me: Sorry, but I have to ask, when did Torrid start being seen as catering to an older crowd?
Third Person: They are trying to compete with ****
Me: I couldn’t even guess why, **** is hanging on with grasping fingers. All reports have shown that they have been in dangerous territory financially and if they don’t do something to garner more interest they will eventually sink.
Her: I don’t think it’s necessarily “older” because if you compare it to ****, it definitely caters to a younger crowd than ****. But I just feel like Torrid is kind of limited on the crowd they DO cater to. I guess I just don’t feel like I see a lot of diversity in their clothing and Lovesick has more flowey/hipster/boho/####-style clothes. And I could never compare torrid to ####.
It was at this point that I decided to go take a look at this website and see what the big difference was. And I want to share with you the things that jumped out to me immediately along with their prices and coupon structure compared to Torrid’s before I get back to the conversation. That way you can fully appreciate my thought process here. I will make sure to link to all items so you can try and purchase anything you might be interested in.
First as I was browsing nothing really seemed that different from Torrid other than their models were much younger. But then I started seeing some items that I thought I recognized. First thing I found was this
These are the Lovesick YMI Triple-Button Wannabettabutt Capris – Dark Wash, they sell for $44.90 and come in sizes 14 to 24. Do they look familiar? They did to me.
Here are the Torrid Cropped Jegging – Medium Wash, selling for $54.50 and come in sizes 12-28.
Now both sites have them in various lengths and washes. However Torrid offers more sizes and a larger range of colors.
Next I saw this:
This is the Lovesick Textured Skater Dress. It sells for $44.90 and is available in sizes 00 to 5. This one didn’t automatically make me say, oh yeah its on Torrids site, but what it did make me think is it looks like a hundred Torrid dresses I have seen.
Like this one. This is the Torrid Textured Cross Back Skater Dress. It sells for $64.50 and is available in sizes 0 to 6. As the name implies the back is different on this one. But Torrid constantly releases this dress shape with different backs, necklines, and in various colors.
And then there were these:
This is the Lovesick Long Line Bralette. It sells for $24.90 and is available in sizes 00 to 5.
And this is the Torrid Crop Lace Bralette. It is sold for $28.50 and available in sizes 0 to 5. These two are not exactly alike, but they are very similar. The lace pattern is a little different and the hook placement in the back is different, but other than that they seem pretty much the same.
There are lots more examples where things are either exactly the same or similar, and then there are also a multitude of these t-shirts that I am almost positive Torrid has sold in the past. Like these:
Solemnly Swear Tee $28.90
Frida Kahlo Tee $28.90
I also noticed that their coupon codes, while structured the same way is different amounts. Unless Torrid is having a flash sale they typically will have a code up for BOGO 50% off. Or occasionally 30% off your entire order. However it seems that Lovesick offers BOGO 30% off on the regular, and I have not been watching long enough to tell you beyond that. And from here we go back to the conversation we started with.
Me: I was looking at the site, and its funny but I see a lot of the same items on their site as Torrid’s. Its just they are paired differently and put on younger models. And yeah they do have some things different, but I’m not seeing a huge difference personally. As for being limited to the crowds they cater to, I can see that somewhat about Torrid, but I actually think they have been getting better about that since mid last year. They are bringing back a lot of the brands they got away from and seem to be getting back to their roots. Plus broadening their size selection is great. But honestly it seems like Lovesick is the one catering to a much smaller audience. Maybe its just me.
Her: I have never shopped at torrid because I never really felt that they carried on trend clothing or things I am interested in wearing. I am 28 for reference! No disrespect by any means, just pointing out that I have never really felt that they were geared towards me aside from a few specific pieces!
Me: Oh I am not offended, just mildly surprised and amused a bit I suppose. I worked in marketing and market research both in the past, so I am seeing some things from a very different perspective I think.
Now don’t get me wrong, I am by no means sharing this to diss Lovesick, Torrid, or even the young lady I was having the conversation with. I just think its really important as consumers to be informed, know what your options are, and then be able to make your decision. I fully intend to purchase from them because I think its great that there is yet another shopping option. I have already made my first purchase and I am happy to report that they did indeed fit exactly like what I get from Torrid. Here is what I got:
Knit Lace Babydoll Top $26.90 (Also comes in white)
Lace Flare Pant $34.90
Torrid does have something similar to the pants but they are slightly different. For as much as they have a lot of the same things, they do have some stand out different pieces that seem unique to Lovesick (please correct me if you have seen any of this at Torrid before).
Gauze Handkerchief Dress $39.90 (Sold Out while I was writing this post)
Lace Raglan Top $26.90
Lace Up Horse Tee $26.90
So really lets answer the main questions brought up in the conversation I had as well as questions I thought you might have in general.
1. Is Lovesick cheaper than Torrid? Yes and no. If you are just going to buy one piece or you never remember to use coupon codes, absolutely. Piece by piece they are cheaper, some things more significantly than others. I haven’t seen anything more than $15 cheaper. But when you factor in the difference of the coupon discounts they offer day to day, the difference is so insignificant.
2. Do the clothes fit the same at Lovesick as they do at Torrid? Based on their size chart and the couple of pieces I have received, yes they do.
3. Is the clothing quality as good as Torrid’s at Lovesick? Going only based on what I have received and the couple of people who have told me about their purchases, yes it is.
4. Does Lovesick cater to a larger audience than Torrid? As I stated above, I really don’t think so. You really should take the time and look around both of their websites and decide for yourself.
Really, I think its great Lovesick is here and if it fills a gap (or someone feels it does) in the plus size clothing industry, then all the better. I would say for myself, I will shop there occasionally, but I am really not a big jeans and t-shirt kind of girl. But I will shop for some of their more unique items. And I think since Torrid sells out so fast, its great to have a place for backups on staple items.
So tell me, have you purchased from Lovesick before? If so, how did you like your items? Do they match up to Torrid? Are they better? Worse?