New Store Alert: Beefcake Swimwear
I am sort of excited to talk to you about this brand because of how different they are. They aren’t completely new, but they only came on my radar a few months ago and I haven’t really heard anything else about them since. Today we are talking about Beefcake Swimwear. They are a company with a unique concept who got their start through Kickstarter.
What makes them different? Quite a lot actually, but lets start with the most obvious things. First of all their designs are based on vintage styles from the Victorian era. Because they are Victorian era inspired designs, in addition to offering a little more coverage than that of most modern swimwear, it also means the styles are unisex. And before you ask, no I did not make a mistake, they are a completely gender neutral swimwear company.
There are some other pretty great things about this company. They are made in the USA, based out of Portland, OR. And that is manufactured in the USA, not just designed here. And to top off the proverbial sundae they only use 100% recycled polyester and spandex.
Each style is available in three color options and a wide range of sizes. They are available in sizes XS to 5X. Make sure to check the size chart before ordering as this is unisex sizing, but I found the 2X measurements to be pretty standard for a woman’s plus size 2X.
Beefcake swimwear really seems focused on inclusiveness. It’s written all over their website and Instagram. I love that they are using real people, of all shapes, sizes, and genders, to model their swimsuits. And their plus sizes aren’t model perfect. Their real, with real bodies you see walking down the street every day.
I actually got a chance to ask the Beefkcake Swimwear’s owner and creator Mel Wells’ a few questions recently about the swimwear and where she sees the company going. Here is what we talked about:
Me: I see you started out in book publishing and nonprofit administration, what inspired you to start a swimwear line?
Mel Wells: The inspiration for Beefcake Swimwear came from a good friend who identified as female but dressed very masculine. She struggled to find swimwear and mentioned that she wanted a suit like the 1920s one-pieces. Naively, I offered to make her one. I’d sewn a few items of clothes in high school and college (I’ve always been super tall and struggled to find clothes) but sewing a swimsuit is hard. Other people who heard what I was doing thought it was an awesome idea, so I began toying with the idea of starting a small business making these suits. Mostly I needed to find a professional to do the sewing!
Me: The concept of your swimwear is not like the average swimwear line. What made you decide to create something both so vintage looking and unisex?
Mel Wells: Perhaps it’s because I’ve been in Portland, Oregon for over 10 years now, but a gender-neutral swimsuit didn’t strike me as radical. When I researched one-piece suits from the 1920s and 1930s, men and women are pretty much wearing the same thing. I wanted to stay true to that inspiration, well, except for the little skirt thing some of them had. 🙂
Me: I see you have two patterns available on your website at the moment. Do you have any plans on adding any other patterns?
Mel Wells: I definitely have more patterns and colors in mind! The most challenging part is that with the current choices (2 designs, 3 colors, 10 sizes, and a shelf bra option), we have to stock 120 swimsuits just to have one of each. Not only does this present a storage issue (we’re operating the storage/packaging/shipping part of the business out of a tiny one-bedroom apartment), but it’s pretty expensive to make 120 suits in the first place. So, additional colors and designs will have to be rolled out over time.
Me: What is your dream for the future of Beefcake Swimwear?
Mel Wells: Honestly, my vision is to make the best possible version of these suits and stay alive as a small business manufacturing in the USA. The very best part of running this company is hearing from folks who haven’t gone to the beach or got in the pool in a decade, and who now feel comfortable and confident in a swimsuit. The black Original suits are by far our bestsellers, so I can see us making those for a long time. It’s daunting to know that H&M or Forever 21 could do this style of swimsuit tomorrow, and probably do it super cheap, but my hope is that we would still appeal to folks who are concerned about the human beings who do the super labor-intensive and skilled work of sewing receiving fair wages. I’m also really excited about the new Italian-milled recycled polyester we’re launching this spring–environmental responsibility is another big concern of ours.
Me: I love that you have a pretty inclusive size offerings. If someone were to not fit your sizes, do you do custom pieces?
Mel Wells: Thank you! It’s important to me that our sizing be as inclusive as we can afford. (I already mentioned the challenges of producing and stocking inventory.) I wish we could offer custom suits, but it is prohibitively expensive and time-consuming. We’d need to pay the pattern maker to adjust the pattern, the designer to adjust the markers on the printer and dial in the colors and printing, and then custom-print that single suit, all of which would cost hundreds of dollars. This isn’t just me at my kitchen table with scissors and a sewing machine–there is a whole team and process involved in making these suits. Of course, I still package suits at my kitchen table and respond to emails personally, but even that happens on evenings and weekends since I have a day job. Honestly sometimes I wonder if this whole endeavor is bananas, but I’m going to keep doing it for as long as it’s sustainable.
I also hope she manages to keep Beefcake Swimwear going. This may not be the swimwear to everyone’s taste, but I definitely think it fills some gaps that needed filling. I can see Beefcake Swimwear appealing to several markets beyond just those looking for gender neutral swimwear. I know you vintage lovers as well those of you into Steampunk will want to get your hands on these. And I think that there is a rising market for modest clothing, and I would assume that would include swimwear. And the conscientious buyers take note of this company as well. Lets all help get the word out about this swimwear line.
Tell me in the comments what you think of Beefcake Swimwear. Would you wear a gender neutral swimsuit?