Subscription Service Review – So Choix

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As we move into the middle of October I catch myself thinking over and over about how fast the year has flown by. The older we get the quicker the years move by. And before you know it the year will be over. So something I wanted to do before the year ends is start sharing with you all some reviews/an overall look at the subscription services and products that I have really enjoyed over the last year. And who I think they may make a good gift for. Yes, I am already thinking of Christmas gifts.

Many of you have probably not heard of a company called So Choix. First your probably wondering how to say the name. According to their website Choix is pronounced “SHWAA”, and is French for “choice”. This kind of plays into how their service works, but we will get into that in a moment.

So Choix is a beauty subscription service with essentially an online store attached. So anything you try you can also buy. Of course you can also buy things from them without trying, but I wanted to focus on the subscription service today. Now this service works different than most beauty subscriptions. With So Choix nothing is a surprise, unless you want it to be.

The company was started with people in mind who aren’t able to get into their local beauty counter to try samples for one reason or another. Maybe you live too far away, your too busy, or you just don’t like the experience of going to beauty stores. Or if you are like me, some of the things you want to try are just not available at your local stores or they are items you would not normally be allowed to sample. Of course if you are somewhere like Sephora they will always let you swatch just about anything, but swatching something is not the same as really trying it. And don’t even get me started on Sephora’s lighting. I can’t tell you how many times I put something on my skin and thought it was a great match there, but as soon as I got the item home and looked at it in sunlight or normal lighting it looks like it belongs on someone else.

So if you don’t buy in store what do you do? You buy online of course. But that leaves you unable to try anything before buying. So with all those issues in mind So Choix created their subscription service. They allow you to pick the samples you want to try, and each month you pick five high end products to receive. You are allowed up to two of the same item if you feel you need more of something. You are also of course allowed as many options as they have in color options. They do have things in just about every category you would find in Sephora.

If you choose to pay monthly for your subscription it cost $15 a month, but you can get it for as little as $12.50 a month if you pay for the full year in advance. You can also buy extra samples if you wish, but that is not part of the subscription.

When you get your items in the mail they come in a bubble mailer (this is a recent change, but a welcome one). Inside the bubble mailer you will find a box that looks like this:

So Choix Subscription ServiceIts roughly the size of a jewelry box you get when you make a purchase at a department store. And then when you open it, this is what you see:

Beauty subscription service So ChoixYou have all your samples inside, there is also usually cotton tucked in there during the shipping. I took this out before I snapped this picture. And in the lid is a list of all of the things you received. Your samples are all labeled as well.

In this particular order I received a Gucci Nail Bold High Gloss Lacquer, a sample of Guerlain Meterites Pearl Base, Tarte Rainforest of the Sea Aquacealer Concealer, and two shades of Smashbox BB Cream.

When you choose your items they go into a Queue. You can organize them how you like, or if you prefer to get surprises I believe you can set it up so that they send you random items instead. Each sample you get is a generous portion that should be enough to get at least two to three uses out of, and in some rare cases more.

For every month that you get your subscription and for every purchase you earn points. Those points can be used for coupons to save on future purchases or redeemed for premium sample sizes of products.

I have found this subscription most useful for several things. First, as I said earlier those items you typically can’t just walk into Sephora or any other makeup counter to get a sample of. So things like nail polish, lip liners, and solid powders. Second has been items I can’t get locally and am considering purchasing online. Its nice to be able to decide if the product works for me and what color I should use. And last but not least, it makes a great way to get travel friendly sizes of products I already use. I don’t like taking my high end products with me on trips, especially on a plane. These are perfect sizes to throw in a carry on bag.

They have been sending disposable applicators, which I never use. But I believe they are switching to those being upon request. I think that the majority of people have said that they have their own tools to use if they are at the level of buying high end products.

So who do I think that this would make a great gift for. I think anyone who is a makeup lover, anyone who likes to experiment with new makeup, and anyone who love beauty subscriptions and is looking for something different to try.


So let me know if you have tried So Choix, and did you enjoy it? What did you find the best use for the samples?




Please note that some text links on this site may lead to affiliate links. However your prices will not be affected and you are under no obligation to use my link. Thank you to all who help keep this blog up and running.


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